Meet UNREAL, A Natural Candy Maker Endorsed By Jack Dorsey, Matt Damon, Gisele And Tom Brady

The video features Tom Brady (Gisele’s husband), Matt Damon, John Legend and Jack Dorsey — all of whom lavish praise on the product, amidst scenes involving the hacking of raw agave and the consumption of raw cacao. Burns says that some of these big names have invested in the company, although he won’t divulge which ones. There will be more famous faces in the future, Burns says, as UNREAL vamps up an aggressive digital and experiential marketing campaign that targets what he sees as the brand’s core demographic — millennials.