"If Amazon wants everybody to own a Kindle so they’ll buy products through Amazon’s online store, Wal-Mart and Target surely want as many people as possible to own a Nook, simply so they don’t have a Kindle."
http://www.forbes.com/sites/sethporges/2012/09/26/what-barnes-nobles-new-nook-tablets-tell-us-about-their-strategy/
Will ease of use and low price OR features and great specs win the eReader race?
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