Thoughts

Some interesting media issues posted by Jim Underwood, former Adjunct Instructor, Communication Department, Flagler College, St. Augustine, FL. Many posts are by former students in his Introduction to Mass Communication class.

Tuesday, November 6, 2012

PR teams working with advertisers and sponsor

http://www.youtube.com/watch?v=5NTRvlrP2NU&noredirect=1


This is a genius advertisement from Nike following the allegations against Tiger Woods. With every other sponsor dropping Woods, Nike (presumably along with Tigers PR team) have created an advert that caused a lot of controversy but ultimately paid of for both them and Woods.
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